Mailout has just published its final paper edition of the magazine after 20 years and is about to go digital! I was seriously chuffed when they asked me to write a piece about my journey into social media (below) and I hope you will follow them on twitter @mailout, read their blog http://www.mailout.posterous.com and subscribe to the new online mailout which will go live in January 2011.
'I thought I was relatively new to social media, I didn’t have a facebook profile until a little over a year ago and twitter came even later. I could never quite see the point of them. But after listening to inspiring speakers at Art of Digital last year, I recognised that so much of what we do in participatory arts is about social media, about creatively using and adapting available tools to facilitate dialogue and connections, community voice and campaigns. We have been working with social media for years, we just call it banners and books, workshops, festivals, video, conversations …
When I realised that digital social media was just another set of new tools it began to make sense to me and I engaged more enthusiastically both in my own work and in my work with other people.
During Something Beautiful, one of my last projects at Action Factory Community Arts, we set up a face book group to help extend the reach of the project, involve more people and profile the work. In the first weekend the group was established we had nearly 80 members from all over the world, sharing their ideas of what beauty means to them through words, photographs and memories. The group added an additional layer to the conversations that were happening on the streets of Blackburn and Darwen and the workshops taking place in the Salvation Army Hostel and with the Refugees and Asylum Seekers at Wesley Hall. Young people who had been photographed on the street started to tag themselves in photos on facebook, using their photos for their profile and engaging in conversation online. Most of the people who joined the group during that first weekend had found us via twitter: followers of Action Factory had retweeted our request for contributions and within minutes our project had gone far and wide.
Twitter and facebook weren’t the reason the project was successful, they didn’t make a good project from a bad project, what they did provide was another platform. Like all tools, digital social media can be used well or badly but if we use it as we do other tools, underpinned by the values which characterise our work in participatory arts then it becomes another means of achieving goals.
I have recently become freelance, and digital social media has helped me to make that transition far more effectively. I was concerned that I might feel isolated in my attic and that the cat might not prove to be the most inspiring conversationalist. What I found is that digital social media enabled me to make contact with people who I normally wouldn’t even have the opportunity to speak to. I was astounded by the organisations and individuals out there who are passionate about sharing ideas and collaborating and by the way they are using social media as a way of opening up their processes to other people and I have been inspired to take a similar approach in my own work. I have started drawing again and have been blogging about the process and my learning. It was terrifying and I kind of hoped it would go un-noticed, but then people began to share the blog and make comment and my experience is that the benefits to my own practice and consequently the quality of my work with other people has been worth one hundred times the effort and of putting myself out there.
Digital Social Media is also playing a significant role in bringing people together to campaign for funding for the arts. The hashtag (a way of searching for things on twitter) #artsfunding is being used to aggregate twitter feed about funding and Marcus Romer of Pilot Theatre has established a ning group which has become a central point for discussion and archiving news coverage.
Of course, there are still challenges with digital social media – we need to consider online safety and the challenges of the unedited messages which are out there and the inequalities in access to the internet, but digital social media is not going away and if we continue to work with people to explore identity, strengthen communities, celebrate diversity and support creative dialogue then we are helping people to use social media in a more positive and informed way.'
I am @cath_ford on twitter
Blog http://cathintheattic.posterous.com/
www.cathintheattic.com